Why your site should look like this.
This page isn't a sales pitch. It's a plain-English look at what your current website is doing well, what it's doing poorly, and what Launchpad would change if you gave us the green light.
- Squarespace commerce plan recurs monthly
nicolerushnd.com is built on Squarespace. The plan tier that includes the booking and payment features runs around $33 to $55 per month, billed forever. The redesigned site is hosted on Cloudflare Pages at no monthly cost, so the recurring fee disappears entirely.
- Lead-data address shows the wrong location
Our lead file listed "Byron Natural Health Centre" as the practice address, but the live Squarespace site shows 130 High Street, N6C 4K4. We are surfacing the High Street address everywhere on the redesigned site, and we have flagged the discrepancy on the dashboard so it gets fixed in the source data too.
- Eight focus areas + fourteen condition tags are flat lists
The current site presents the conditions you treat as a flat list of fourteen items inside one giant block of text. The redesigned site reorganises them: a fourteen-card "what I work on" grid on Home, and eight focus-area chapters on Services with verbatim explanations of how naturopathic medicine approaches each.
- Pricing is buried inside a wall of bookable services
Initial $300, Follow-up Two one-time fee, Follow-up $155. Right now those numbers are mixed in with the booking flow. The redesigned site puts them as their own three-card section on Home AND as the centerpiece of Services, so patients can decide whether the fees work before they ever click Book.
- Pay-what-you-can sliding scale is barely visible
One of the most generous things about your practice is the sliding-scale option. On the live site it is one line in a long sidebar. The redesigned site surfaces it in the hero stats row, on the fees card, and on the Contact page. Patients who need it will see it.
- Your Jane booking link is hard to find on the live site
Patients book through drrush.janeapp.com, but on the live site that link is easy to miss. The redesigned site puts a "Book Appointment" button in the top bar, the header, every section CTA, the footer, and the mobile menu, so the next step is always one tap away.
- Your blog posts are buried under the "300 Ways to Live" archive
Three great articles (detox, daylight savings, vitamin D) live on a separate Squarespace archive page that most visitors never reach. The redesigned site gives them a proper Blog page with the full text of each post, expandable inline, with your real photos.
- Squarespace charges you every single month
And the day you stop paying, your website disappears. You don't own it, you rent it, forever. For most small businesses that's $300 to $500 a year, just to have a website exist.
- "Helping people struggling to eat, sleep, and feel better" as the hero
Verbatim from your live site. Set in Cardo display serif on a warm stone background with your real portrait and a moss, clay and honey palette that signals natural medicine.
- A top info bar and Book Appointment everywhere
A compact top bar carries your phone, email, hours and social links, just like a polished clinic site. Your Jane booking link is the primary button in the header, hero, footer and mobile menu.
- Treatments and fees in their own right
Three pricing cards (75 / 60 / 45 minutes, $300 / one-time fee / $155) on Home, plus the full verbatim visit descriptions on Services with a Book button on each card.
- Your full story and credentials on About
Your story told in your own words, your real portrait, and a clear Education and Experience timeline: CCNM 2013, shiatsu diploma 2007, Ryerson BFA, plus your continuing-education masterclasses. The six-step Process is laid out as cards.
- Empathy "You" section and the conditions you treat
The verbatim "Dr. Google has failed you" voice plus the ten conditions and five testing types, surfaced as grids instead of one block of text.
- A real contact form, map, hours and Resources
A warm styled contact form, the full Mon to Thu hours table, a map of 130 High Street, your intake-form links, the sliding-scale note, and your local Resources list all in one place.
- A site that actually looks like a real business
Modern design that matches how your business actually feels, not a clicked-together template that looks like everyone else's.
- Works perfectly on phones
Most people looking for you are on a phone. This site is built for phones first, then tablets, then laptops, in that order.
- Everything you already have, better organized
Your hours, your services, your photos, your prices, your booking link, your menu, all of it, in one clean place that people can actually find.
- Fast, secure, and runs itself
Hosted on Cloudflare, the same network that powers Shopify and Discord. Always online, always secure, always fast. No plugins to update.
- You own it. Pay once. Forever.
One time. No monthly fees for hosting. No subscription. No lock-in. The site is yours to keep, forever.
One time. Yours forever.
You pay once. You own the website. Hosting is $0 per month. No monthly fees, no subscription, no surprise renewal email. If you ever stop using Launchpad, nothing happens, the site stays yours.
The monthly fees you'd be paying elsewhere.
Most website builders charge you every single month. The day you stop paying, your website is gone. Here's what that actually looks like over a year:
Your site can be live by tomorrow.
Call or email Launchpad Media and we will deploy this preview to your own domain in under 24 hours. No long contracts. No back and forth. Pay when it is live.