Honest value
Top fashionable, quality products at a price that does not make you wince. A great pair of glasses should never be a luxury you save up for.
One passionate optician started Squints with one simple mission: a perfect pair of glasses at an extremely reasonable price. More than a decade later, across two London locations, that idea still runs the place.

We never set out to be the biggest. We set out to be the studio where a great pair of glasses is something everyone can have.
Squints was founded in 2012 by a single optician with one frustration: good eyewear had become something people felt they had to save up for. From day one, we stocked the designer names you love, then priced them honestly, so the right frame was never out of reach.
We answer to the people of London, not a head office. Two neighbourhood locations, one standard of care, and the same welcome whether it is your tenth pair or your very first.

Squints is owner-run, and that is not a slogan. The same optician who started the studio in 2012 is still on the floor: adjusting frames by hand, checking the fit, and making sure your glasses sit right before you leave.
It is why a five-minute adjustment is never rushed, and why we remember your last pair. When the owner is the optician, every fitting is personal.
Book an Eye ExamTop fashionable, quality products at a price that does not make you wince. A great pair of glasses should never be a luxury you save up for.
No pressure and no upsell. We help you find the pair that actually suits you, then make sure it sits right before you walk out the door.
Two London locations, owned and run by an optician who lives and works in this city. Walk in, browse, and take all the time you need.

The Top Choice Award is decided by the community, not a panel. In 2025, Londoners named Squints their number one. We do not take it lightly, and we earn it the same way we always have: one honest fitting at a time.
Book an Eye ExamBook a full eye exam online, or simply stop by either location and browse the showroom. We would love to meet you.